About rameshadarsh

Creativity in Marketing and Design, Leadership, Data and People are the pillars that constitute the core of all the roles and responsibilities I have taken over the years. Since 2015, I am running Desiadda with a team of 8. Since 2013, I am running Project ReachOut with a team of over 70 volunteers, and since 2018, I am pursuing a degree in MBA from Myra Business School, Mysuru. In 2015, I graduated in Electronics and Communication Engineering with a CGPA of 9.2 from Sri Jayachamajendra College of Engineering, Mysore, India. I was the state second topper in my Pre-University with a score of 96.5% and the state seventh in SSLC with a score of 97.6%. I am the Peter Drucker Challenge (Vienna, Austria) Runner of 2015, the PACE Collaborative Innovative Challenge (Turin, Italy) Winner of 2015. I have donned various hats as the editor of the Campus Literary Club, Founder-President of the SJCE Youth Forum, Volunteer at Sneka Kiran of Mysore Spastic Society and as a blogger on www.rameshadarsh.com. Currently, I Head the Marketing and Finance Club at Myra, which helps me project my thoughts better and to refine them through discussions with a vast array of audience. In 2015, “The Dominion”, my debut novel in Crime Fiction was launched and is available for purchase on Amazon, Flipkart and various other online platforms. In case you feel the need to know more about me, I would be delighted to talk to you personally at adarsh.desiadda@gmail.com.

Entrepreneur vs. Businessperson

Entrepreneur vs. Businessperson.

I recently delivered a talk at Digital Academy 360 on Decoding Digital Marketing. The talk, which had to be centered around #digitalmarketing, quickly took a turn within the first few minutes-into being more about #entreprenership than marketing.

I was asked numerous questions, all of them topnotch, but one question stood out the most: “What is the difference between an entrepreneur & a businessperson?” I immediately replied, “An entrepreneur is driven by #passion/purpose & a businessperson is driven by #profits“. It sure did satisfy the audience then, however this remained at the back of my head.

Of course, ultimately, it is about profits and without the entreprise making profits how can the entrepreneur keep going? But, once one ventures in that direction, I believe certain core values centre to the reason behind why an entrepreneur became an entrepreneur start to fade or gets dumped in the back burner.

So, how can this be navigated? Well, according to me, it is all about knowing WHY one started off as an entrepreneur & trying to see how certain REALITIES must be understood, internalized & incorporated in the fabric of the enterprise.

I have drawn a table containing some key aspects, feel free to look into it & comment your views.

The Story of Lumbo the Jumbo

Here is a story I started writing about 3 years ago on Ganesh Chaturthi. Hoped to publish it in a year, but couldn’t get it to. Give it a read and share your feedback.

Ganesh Chaturthi wishes to all 🙂

Putting an end to the darkness of the night, the sun rose in Eleyur. The rooster, upon the seeing the sun, stared crowing. “Cock-a-doodle-doo” it said repeatedly, waking young Lumbo from his sleep.

Lumbo, a 250-pound, strong baby elephant, woke up happily and said, “Good morning, world! Thank you for giving me yet another beautiful day”. Meanwhile, his mentor, Happy, woke up with a smile on his face and then he slowly walked out of their little house.

Outside, on the banks of a small stream, he found Shraddha and Nishta. “Good morning, my dear friends. Did you bathe already?” asked Happy.

“Yes. We woke up at 5:30 A.M., brushed our teeth, took a walk around Uncle Chandra’s garden and then bathed. We will go inside and study now,” said Nishta and smiled. “Have a nice day, Happy Uncle. We will see you in the kitchen later,” continued Shraddha and walked towards the house.

Inside, Udhas was sitting quietly on his bed, saying, “Another day! So boring! I have to go out in the sun, I have to work, I have listen to my teacher! Oh God!”

As Happy left the house, Lumbo jumped off his bed and ran outside the house. He went inside the forest with full speed, singing his favorite song, which he had himself composed.

They say I’m a baby elephant.
But I don’t agree with them.
I am big, I am strong,
I am brave, I fear no one.

I love my friends,
I love these trees.
I love the flowers,
I love the peace.

I like to run,
I like to roam.
I like to talk
And also sing.

As the song came to an end, he reached the Daada Daadi Ashram. He saw Balram, the most famous of elephants, dressed in a golden colored cloth and walking amidst three of his guards. Lumbo waited for them to pass and then he entered the Ashram and walked straight towards Daadaji.

Daadaji was sitting around huge crates containing sweets, rice, sugarcane, groundnuts and clothes. He had a smile on his face, as Lumbo walked in, his big eyes and mouth wide open. ‘Lumbo, you look surprised,’ said Dadaji as he pushed a big box of sweet across to Lumbo. ‘Come, eat this. It is called Mysore Pak. It is a sweet that goes with the tradition of Dasara.’

‘Dasara? What is that Dadaji?’

‘I’ll tell you. You taste the sweet first, child.’

Lumbo took a mouthful of the sweet and smiled with joy. ‘It is really nice, I love it!’ said and then added, ‘Now tell me about Dasara.’

‘Yes child, I will,’ said Dadaji joyfully. ‘Dasara is the festival that celebrates the victory of good over evil. People celebrate Dasara everywhere with joy, but in Mysore, it is celebrated the grandest. There, the festivities last for 10 days and on the final day, Vijayadashami, the victory of Goddess Chamundeshwari over a demon, Mahishasura, is celebrated with pomp and splendor.’

Dadaji and Lumbo spoke about Mysore Dasara for about half an hour and Lumbo was really excited. He wanted to go to Mysore one day and walk alongside Balaram and experience the grandeur of Mysore.


After having an elaborate discussion with Dadaji, Lumbo walked towards the river and was sitting alone and staring at the water. It looked like he was thinking about something. The sun shone bright on his head and he was sweating. He had walked all day and he was feeling very tired. So, he decided to get into the water and rest for a while.

As the tiny elephant, Lumbo, stood up, he saw Brolephant walking towards him, carrying a bundle of sugarcane. Lumbo’s eyes widened and sparkled with joy. Little Lumbo smiled and quickly ran towards his brother. ‘Slow Lumbo, slow. I won’t eat everything. I’ll give it to you too,’ Brolephant said and pushed over a portion of the canes.

Lumbo and his brother happily munched on a few of the canes and then they jumped inside the cold water. They splashed water on each other and they happily played for sometime. Then, little Lumbo got tired and so he stopped playing. He sat half sunk in the water and he asked his brother to sit down too.

‘Lumbo, why did you become quiet all of a sudden? What’s wrong? Did your teacher scold you?’

‘No. My teacher loves me. I finish all my homework on time and I always do well on my tests.’

‘Then what are you worried about?’ asked Brolephant.

‘Today morning, I went and meet Dadaji at the Ashram. There, I saw Mr. Balaram and his family giving a lot of food and money to everyone.’

‘Yes, Mr. Balaram is a very generous man. He is a very noble person.’

‘That’s what Dadaji said. He told me that being rich isn’t about just making money and keeping it. Dadaji said that the more money you donate to charity and people in need, the richer you become.’

‘Very nice. Dadaji is right.’

‘But brother, how can giving away something make you gain?’

‘Lumbo, how did you feel when I gave you those sugarcanes?’

‘I felt really good.’

‘And how did that make me feel?’

‘Also good?’

‘Yes, Lumbo. I felt extremely happy because it brought that huge smile on your face. You see, brother, sharing money is like eating – what do you like the most, Lumbo?’

‘Honey!’ l

‘ – Okay, honey. Sharing money is like eating honey. The more you give, the more you feel happy. Not just honey, anything for that matter.’

‘Even honey?’ asked Lumbo and smiled.

One day, when I grow up…like Balaram, I will walk in the royal Mysuru Dasara and share all the money I earn. But, who do I share it with? he thought, just as another ball of water hit in and brought him back to being a 5 year old again.

Exploration of an EntrepreneurSHIP

When I ask, “Why do you want to be an entrepreneur?” I have most commonly heard the following from many wantrepreneurs:

  • “I’d like to be my own boss
  • “I hate working late hours at the office and being told what to do, I wish I had a startup so I could follow my own rules
  • “I have this great idea, I am sure it will change the way people do <every startup idea ever>

(Among various others)

However, from my personal experience of being an entrepreneur for close to 5 years – a first-generation entrepreneur in particular – isn’t as fashionable as it sounds in the dream-dimension.

  • You aren’t ever a boss, you are always…everything – the Marketing-Sales-HR-FInance-Legal-Counseling-and-everything the startup wants you to be…Like what Gotham expects of the Batman.
  • You cannot hate working late hours. In fact, you have to ask “what does late even mean”? Forget late, forget the concept of time, you have to be ready to be active and on full-charge round the clock.
  • Having a great idea is never enough. In fact, there is no such thing as a great idea. Sure there is an idea, but there should also be a market, the time should be right and well, YOU have to make it great.

So, what does being an entrepreneur really mean?

The answer might differ from one entrepreneur to another, but to me, it means:

  • Having a ridiculous amount of BELIEF in one’s idea
  • Being RESTLESS in pursuit of the goal
  • Being comfortable with UNCERTAINTY
  • Being comfortable to WALK ALONE. no matter the adversity, the roadblocks or disappointments

To me, Entrepreneurs are much like the Explorers of the 14th century.

They all had a ridiculous idea of finding new lands, setting sail into unknown waters, knowing well that there are sharks and dangers unknown right below, knowing well that the ocean is never the same, never calm, never truly predictable, knowing that all those who set sail don’t make it all the way, but still, setting sail in pursuit of the goal. Relentless.

However, as to the “WHY” part – was the exploration of new lands (the goal) in pursuit of wealth and glory? Was the expedition to stop when “a” land was reached? Or was it going to continue? Always in want of more? I am not quite sure.

However, taking cues from the oft said one-word answer by Mr. Sudhanva Dhananjaya – “Curiosity” is the wind under the wings of any being, and hence most certainly of an entrepreneur too.


Living in the FEAR of NASH

Is the world growing more and more inward and less and less competitive?
They say tough times bring out the best in people. It opens new vistas, makes people stronger, make people collaborate and work together – as a and for the community, but has it though? Really?
In the last 4 months, the world has seen the toughest of times, which we are all well aware of. But, what have we done in this time?
1. Attended numerous webinars
2. Probably taken some courses (or enrolled at least)
3. Talked about the New Normal many times
4. Used #workfromhome (I see there are around 4.3 million posts with this hashtags as of this moment)
5. Subscribed to…pretty much every mode of entertainment available online
And more of the like.
But, have we ever tried to collaborate…on anything? Or cocreate?
This leads to my point on the world growing less cooperative and more competitive. Being in the fields of Handicrafts / Gifting and Digital Marketing, I haven’t struck or have found opportunities to collaborate for the better, and I admit to being guilty of the premise on which I am writing. And I am sure each one of you reading this article share the same answer when you ask yourself: “Have I done the best I can to collaborate with peers in my industry to come up with a solution together in view of solving the most critical of issues confronting us all today?”
I am sure that even if you did want to collaborate, you’d be hesitant to take the first step, just because of the fear of what I call “The Fear of Nash”.
In game theory, the Nash equilibrium, named after the mathematician John Nash is a proposed solution of a non-cooperative game involving two or more players in which each player is assumed to know the equilibrium strategies of the other players, and no player has anything to gain by changing only their own strategy. In simple terms, if I assume that it is in the best interest of my competitor to not contribute in a collaborative venture, rather he/she is simply there to just assess my competency to better exploit it and win over prospective customers, then in all likelihood he/she is bound to assume the same about me, in which case, both of us, even though we might decide to do something “Collaboratively”, will just venture so in theory, but not share our best idea or be complacent. Hence, this Fear of Nash, which runs through the lengths and breadths of all industries, has turned the world inward and less and less collaborative.
This lack of collaboration has turned the world over to monopolists, to sloganeers and opinionators whose ideas sound real good in theory, but mean and implement nothing concrete, and to conservative-small-minded-individuals who work in silos not knowing if they are reinventing the wheel or worse, reverse-inventing (will explain this term in my next article).
So, given the premise of finding it hard to collaborate, we certainly aren’t making the best of the opportunity, and it surely is proving Winston Churchill’s “Never Let a Good Crisis Go To Waste” wrong.
However, concluding with another one of his quotes, “Sometimes doing your best is not good enough. Sometimes you must do what is required.”
Are we though? And will we? Something to think about…
Please feel free to share your thoughts.

Jai Hind

Hearts beat as loud as thunder,

How to avenge? We can’t but wonder.

We are helpless.

We are clueless.

Yet hope, we haven’t lost,

We will succeed, no matter the cost.

To release us of our pain,

To let our martyrs not go in vain.

Together we, the people, must rise,

Answer we must, all the cries.

‘Tis time for us to have them dismantled,

’Tis time for us to pick up the mantle.

Our fists now grow tighter,

Nothing now will really matter.

Need to unite like we have never before,

Need to unleash the most powerful weapon in store.

Our faith, our love, our unity, our integrity, our oneness, our resolve,

In front of it all, there is no problem we can’t solve.

The evil thrives in isolation,

The evil thrives on silence.

But they shatter in the face of a people,

They shatter in the face of a voice.

Soon the martyrs will be back,

As sons, as daughters, as plants, as flowers, as crops, as sunshine.

And they will know that the barking dogs died,

But together, the Indian pack survived.

They will know that it wasn’t explosives that avenged their fathers,

They will know that their fathers just weren’t theirs, but of our nation entire.

They will know that though lives were lost, of their fathers,

Their spirits lived on, in the hearts of the people entire.

“Jai Hind” they will scream then,

As tears will roll down their cheek.

“Jai Hind” they will scream then,

When people take India to her peak.

Book Review – Voices from the Grassroots

Edward Bulwer-Lytton, a prominent writer and politician from Great Britain once said, “Pen is mightier than the sword”, the Indian government appears to resonate with the idea and believe that “policies” are mightier than “execution”. Dr. R. Balasubramaniam (Balu), through his powerful narratives, gives an insight into how “what people want for themselves” is more important that “what some people think other people want”, and how sometimes (if not many), when the two “wants” sync, the delivery won’t happen as one would hope.

Through characters like Madi, Appiraja, Muddiah, Masthi, Mara and various others, Dr. Balu narrates incidents from his three decades of work with SVYM and GRAAM. The narratives are easily relatable and they paint lasting impressions on the mind of the reader. The author talks about concepts like how one constantly seeks affirmation from others, how Self Help Groups must be encouraged and built by not taking away their dignity and self-esteem, about how inequality in earnings is a growing cause of concern, the importance of contextually relevant and culturally appropriate development, the ground realities of sustainable development, the need for constant growth of human capabilities, the relationship of energy and its impact on development, and the dream of a resurgent India. The concepts and terms which are fashionable these days and are used in various forums worldwide are given a grassroots perspective and are brought as close as possible to reality from mere talk.

Dr. Balu finally blends the ideas of social, human and economic capital, and talks about a utopian world that once existed in India, which can happen again, A world “Where no one person would end up being indispensable to the overall social and economic fabric of the community, where power and information would be symmetrically shared, and all contributed to peace and harmony within the community.”

I would strongly recommend the “Voices from the Grassroots” to everyone from every sphere of the society. It is a short read, but one that’ll take you a long way.

Pick and Speak – 4: Bitcoin

While discussing on the whole Free Software, Open Software and IBM’s acquisition of Red Hat for $34 billion, Dr. Sudhendar Hanumantharao, a professor whose knowledge reaped from corporate experience and academia combined is a treasure beyond measure, mentioned various names and concepts during a lecture. I hadn’t heard a few of those names before, so I thought I’d look them up and share snippets of information with you all, as I do in most of my “Pick and Speak” articles, so you’d be inspired, maybe, to look up more should the interest bug bite you.

Context: Free Software and Bitcoin

Key People Mentioned: Richard Stalman, Eric S. Raymond, Satoshi Nakamoto, Herbert A. Simon, Rober Schiller

Key Concepts discussed: Free-software, Cathedral and the Bazaar style of development, Concept of Bitcoin, Greater Fool Theory, Bounded Rationality, Irrational Exuberance.


Richard Stalman

A genius activist and author, who founded the Free-Software Foundation, authored EMACS (the extensible, customizable, self-documenting, real-time display editor), launched the GNU Project (GNU’s Not Unix) and wrote the GNU General Public License, among various other towering achievements. He is the Gandalf of the Free Software world, ever-so-wise, making numerous people follow in his example and leading to the creation of a new shared world. Over time, Linus Torvalds freed the Linux Kernal and it pieced perfectly with GNU, and helped change the world for the better by creating a free operating system that could run on any computer. A lot more on how Linux made an entirely new world possible is beautifully outlined in an essay by Eric S. Raymond in the Cathedral and the Bazaar (about which I have talked in the next section).

Richard also came up with the popular statement: “Libre not Gratis”, which means free software isn’t about it being “Free (Gratis)” in terms of “Price”, but about the “Freedom (Libra)” to “Use”. He describes, in one of his TEDx talks, the 4 types of Freedom.

  1. Freedom 0 – Freedom to run the program as the user wishes for any purpose
  2. Freedom 1 – Freedom to study the source code of the program and change it, so that the computer does what action the user wants it to perform
  3. Freedom 2 – Freedom to redistribute
  4. Freedom 3 – Freedom to redistribute the changes made on the source code

Eric S. Raymond’s “The Cathedral and the Bazaar”

Eric S. Raymond, in his seminal essay says, “While I don’t claim to be a great programmer, I try to imitate one. An important trait of the great ones is constructive laziness. They know that you get an “A” not for effort, but for results, and that it’s almost always easier to start from a good partial solution than from nothing at all”. Or less formally, “Given enough eyeballs, all bugs are shallow.

Eric dubs this as “Linus’s Law”. His essay talks about “Fetch Mail” and how he worked in the example of Linus Torvalds and ended up building a great software. The two styles of development talked about in the essay are as below.

  1. The conventional, closed, proprietary kind, which is compared to that of a cathedral – meticulously picked team with hierarchical structures, tight specification of objectives, systems and set processes, long interval between launches owing mainly to testing and making sure the best possible software is launched.
  2. The open, peer-peer, decentralised, market like style – The bazaar, where there are short release intervals and constant feedback who are mostly outside the project, intense peer review and so on, which enables more and more developers to participate openly and build great softwares, together

Click here to read the full essay

The Bitcoin

Bitcoins, the ground-breaking currency system created by Satoshi Nakamoto, are like the castles with gold in the Hobbit, only no one dared understand it fully. So I thought, why not I give it a go too, so here goes.

In agreement with the idea of Richard Stalman, the Bitcoin protocol and software are openly openly and any developer around the world can review the code or make their own modified version of the Bitcoin software. Bitcoin can only work correctly with a complete consensus among all users, hence all users and developers have a strong incentive to protect this consensus.

“Value” of “bitcoins” cannot be “created” out of thin air or by the whims of governments / financial authorities, which have proved disastrous in the past and have led to hyperinflation and numerous other problems. Bitcoins, unlike the Dollar or pound, isn’t a form of fiat currency that depends only on the willingness of people to use it and put their trust in it, it has an intrinsic value.

Joby Weeks, in a documentary, says that in creating gold, work is involved in mining refining, getting it in the crucibles, polishing and so on, which generates a scarcity value and gives it an intrinsic value. Similarly in Bitcoin, work is involved in hashing, solving math problems, electricity and so on. In addition, the former Vice President of J. P. Morgan, Tone Vays, says that Bitcoin has multiple levels of Intrinsic value – like being unconfiscateable, free in the sense that no one can stop anyone from sending it to anyone, and it depending on the productive capacity of the brightest developers who choose to work on an open source protocol. The decentralised structure coupled with the advantages of Blockchain, makes it impossible for any transaction to fail, get hacked into or shut down. The peer-peer network without any third party governing it makes it more reliable and put the control with the user.

Thus, we can draw parallels with the idea of Eric’s Bazaar, where, freely and without any restrictions, a group of peers work on crafting something great for all. As of now, the only regulators for Bitcoin are Mathematics and Cryptography, and the boom of Bitcoin can be attributed to the level of trust made possible by Blockchain. Divisible into a hundred millionth (called a Satoshi), the bitcoin blockchain enables distributed consensus and builds trust in the system so that any transaction of any type can happen without a central authority regulating and monitoring it, making the it universal and scalable.

Also refer: An Open Source History: from Linux to Bitcoin BlockchainFirst look at the Bitcoin Source CodeBitcoin FAQ

However still, many such “coins” are coming into circulation, each one delving more into technicalities that cross between the finance sector and technology, both of which are tricky and hard to assimilate at once, making it a speculative asset class, leading thus to the next topic of interest.

Herbert A. Simon

A Nobel Prize and Turing Prize Awardee, known best for his work on “Bounded Rationality” (I have written briefly about this in Pick-and-Speak-1, Click here to go through it in case you haven’t yet or want to jog your memory).

In short, even consciously and with all information available, we might not make the best decision. It might be because of shortage of time, which leads us to safely say that too much information will cripple the decision making ability. On the other hand, less information too is bad for making decisions. So, how much if just about enough? I think only those who can decisively tell the ending of Inception can get an answer to that (I’m hoping none).

At this stage, with regards to our topic of discussion anyway, some of us have too less information and some have too much, the former either has skeptics or over-enthusiasts, and the latter has dreamers or again, over-enthusiasts, and then there are those who exploit the best (or worst) of both and profit from the Greater Fool, which leads us to the next concept.

Greater Fool Theory

The greater fool theory states that it is possible to make money by buying securities, whether or not they are overvalued, by selling them for a profit to a Greater Fool, a Fool who is willing to pay a higher price, at a later date. Many practise this and in has past, it has manifested in dire consequences such as the 2008 Financial Crisis.

Similarly, Bitcoin and the whole cryptocurrency, which even though is backed by computing and developing making it possess an intrinsic value, people still have to believe in it, making it both (in my opinion) an intrinsic and fiat currency. With no-one to regulate and the lack of accurate knowledge to many, the number of options and investments in variants of cryptocurrency might increase, and this can go terribly wrong, and if Murphy’s Law has to be believed, it will go terribly wrong.

Robert Schiller – Irrational Exuberance

Irrational exuberance refers to an investor’s enthusiasm that drives asset prices up to levels that aren’t supported by fundamentals. Irrational exuberance is believed to be a problem because it gives rise to a bubble in asset prices, and when the bubble bursts, investors engage in panic selling. The panic can also then spread to other asset classes, and can even cause a recession.

Hence, Cryptobubble, a “speculative” asset-class, can cause a recession, and again, Murphy says, it will cause a recession.


However, with the world moving more towards digital payments and slowing weaning from cash usage, with apps like Tala, m-pesa, Paytm, Google Pay and so on taking massive people in developing countries online, the next step might not be as difficult as the first step.

I do not know why, but I am reminded of three lines from George Orwell’s seminal novel – 1984, which goes.

War is peace.

Freedom is slavery.

Ignorance is strength.

The Walking God

Shivanna, a boy from a remote place called Veerapura, rose in 1930, from having to fulfil his father’s idea of him securing a job in Bengaluru, to becoming “The Walking God” by providing spiritual enlightenment, food, education, healthcare and shelter to over 10000 children each day through over 100 institutions.

After Shivanna became Sri. Shivakumara Swamiji, he took the management of the Mutt, the education institutions and the herculean task of serving food to everyone who visited the Mutt. The Mutt though famous, did not then have a wide enough donor network to sustain its vast initiatives. However, the Swamiji relentlessly travelled far and wide on foot, garnering support and outlining his vision for the Mutt, for the children, for the needy, the farmers, the empowerment of women and more, building the place brick and brick and strengthening it with faith and sweat.

His story is one that would echo for ages, his name is one that will remain till the end of time. I join millions of Indians in prayer seeking that though he might left the world as we know it physically, his ideals and principles still resound.

#Shivakumaraswamiji #WalkingGod

P.S. – Source: https://www.youtube.com/watch?v=SnrTOEIv10Q&t=32s


They say small talk is bad, maybe, but I say, push it just a little more than small – that’s where the magic happens. It’s time that isn’t too much so you don’t wander off into lengthy debates and discussions, nor too small. It is just enough to get something that the other person has on top of his/her mind at that moment.

In the last month, with many such medium-talks with people, I came across 4 companies. I did not know of their existence before, so I looked them up and found them fascinating. Each one is unique and innovative, and carries a truly casual tone with an entrepreneurial spirit. Do check them out leisurely and see if you like them as much as I did.

1. Wok-to-Walk

A fast-food chain franchise serving “Flaming Good” fresh and healthy Asian-food around the world!


2. Atom bank

The future of banking, available today!



The company that designed the mouse for the Lisa!


4. TransferWise

“Bye bye bank fees, Hello World. Get the exchange rate you see on Google. Every time.”


Do check these 4 companies and share the names of those companies that truly appealed to you.

Bandersnatch : Review

On October 28 I watched Black Mirror: #bandersnatch, an interactive film in the Netflix’s TV Series #Blackmirror.

The film personified #innovation #creativity and broke the barrier between #entertainment and #technology. The film has various plotlines that are based on what choices the viewer makes, be in terms of what food he eats, what actions he takes, what he says and so on (I will spare the details as I do not want to give anything spoilers away). The plot makes the viewer hooked to the screen and attracts complete attention, making them the puppeteer controlling the lives of the characters and thus the plot of the story.

Netflix has once again explored a new territory in Film and has reinvented itself, ever so gracefully.

To those of us in management, this represents how value can be created through synergies, how competitive advantages can be enhanced and how Netflix is changing the scope of film and creating disruptions.

This futher shows that #technology can be extended in its use to encompass more fields of interest, in particular to the theme I have set through my writings – Society and Regulation. #business #leader