Entrepreneur vs. Businessperson

Entrepreneur vs. Businessperson.

I recently delivered a talk at Digital Academy 360 on Decoding Digital Marketing. The talk, which had to be centered around #digitalmarketing, quickly took a turn within the first few minutes-into being more about #entreprenership than marketing.

I was asked numerous questions, all of them topnotch, but one question stood out the most: “What is the difference between an entrepreneur & a businessperson?” I immediately replied, “An entrepreneur is driven by #passion/purpose & a businessperson is driven by #profits“. It sure did satisfy the audience then, however this remained at the back of my head.

Of course, ultimately, it is about profits and without the entreprise making profits how can the entrepreneur keep going? But, once one ventures in that direction, I believe certain core values centre to the reason behind why an entrepreneur became an entrepreneur start to fade or gets dumped in the back burner.

So, how can this be navigated? Well, according to me, it is all about knowing WHY one started off as an entrepreneur & trying to see how certain REALITIES must be understood, internalized & incorporated in the fabric of the enterprise.

I have drawn a table containing some key aspects, feel free to look into it & comment your views.

The Story of Lumbo the Jumbo

Here is a story I started writing about 3 years ago on Ganesh Chaturthi. Hoped to publish it in a year, but couldn’t get it to. Give it a read and share your feedback.

Ganesh Chaturthi wishes to all 🙂

Putting an end to the darkness of the night, the sun rose in Eleyur. The rooster, upon the seeing the sun, stared crowing. “Cock-a-doodle-doo” it said repeatedly, waking young Lumbo from his sleep.

Lumbo, a 250-pound, strong baby elephant, woke up happily and said, “Good morning, world! Thank you for giving me yet another beautiful day”. Meanwhile, his mentor, Happy, woke up with a smile on his face and then he slowly walked out of their little house.

Outside, on the banks of a small stream, he found Shraddha and Nishta. “Good morning, my dear friends. Did you bathe already?” asked Happy.

“Yes. We woke up at 5:30 A.M., brushed our teeth, took a walk around Uncle Chandra’s garden and then bathed. We will go inside and study now,” said Nishta and smiled. “Have a nice day, Happy Uncle. We will see you in the kitchen later,” continued Shraddha and walked towards the house.

Inside, Udhas was sitting quietly on his bed, saying, “Another day! So boring! I have to go out in the sun, I have to work, I have listen to my teacher! Oh God!”

As Happy left the house, Lumbo jumped off his bed and ran outside the house. He went inside the forest with full speed, singing his favorite song, which he had himself composed.

They say I’m a baby elephant.
But I don’t agree with them.
I am big, I am strong,
I am brave, I fear no one.

I love my friends,
I love these trees.
I love the flowers,
I love the peace.

I like to run,
I like to roam.
I like to talk
And also sing.

As the song came to an end, he reached the Daada Daadi Ashram. He saw Balram, the most famous of elephants, dressed in a golden colored cloth and walking amidst three of his guards. Lumbo waited for them to pass and then he entered the Ashram and walked straight towards Daadaji.

Daadaji was sitting around huge crates containing sweets, rice, sugarcane, groundnuts and clothes. He had a smile on his face, as Lumbo walked in, his big eyes and mouth wide open. ‘Lumbo, you look surprised,’ said Dadaji as he pushed a big box of sweet across to Lumbo. ‘Come, eat this. It is called Mysore Pak. It is a sweet that goes with the tradition of Dasara.’

‘Dasara? What is that Dadaji?’

‘I’ll tell you. You taste the sweet first, child.’

Lumbo took a mouthful of the sweet and smiled with joy. ‘It is really nice, I love it!’ said and then added, ‘Now tell me about Dasara.’

‘Yes child, I will,’ said Dadaji joyfully. ‘Dasara is the festival that celebrates the victory of good over evil. People celebrate Dasara everywhere with joy, but in Mysore, it is celebrated the grandest. There, the festivities last for 10 days and on the final day, Vijayadashami, the victory of Goddess Chamundeshwari over a demon, Mahishasura, is celebrated with pomp and splendor.’

Dadaji and Lumbo spoke about Mysore Dasara for about half an hour and Lumbo was really excited. He wanted to go to Mysore one day and walk alongside Balaram and experience the grandeur of Mysore.


After having an elaborate discussion with Dadaji, Lumbo walked towards the river and was sitting alone and staring at the water. It looked like he was thinking about something. The sun shone bright on his head and he was sweating. He had walked all day and he was feeling very tired. So, he decided to get into the water and rest for a while.

As the tiny elephant, Lumbo, stood up, he saw Brolephant walking towards him, carrying a bundle of sugarcane. Lumbo’s eyes widened and sparkled with joy. Little Lumbo smiled and quickly ran towards his brother. ‘Slow Lumbo, slow. I won’t eat everything. I’ll give it to you too,’ Brolephant said and pushed over a portion of the canes.

Lumbo and his brother happily munched on a few of the canes and then they jumped inside the cold water. They splashed water on each other and they happily played for sometime. Then, little Lumbo got tired and so he stopped playing. He sat half sunk in the water and he asked his brother to sit down too.

‘Lumbo, why did you become quiet all of a sudden? What’s wrong? Did your teacher scold you?’

‘No. My teacher loves me. I finish all my homework on time and I always do well on my tests.’

‘Then what are you worried about?’ asked Brolephant.

‘Today morning, I went and meet Dadaji at the Ashram. There, I saw Mr. Balaram and his family giving a lot of food and money to everyone.’

‘Yes, Mr. Balaram is a very generous man. He is a very noble person.’

‘That’s what Dadaji said. He told me that being rich isn’t about just making money and keeping it. Dadaji said that the more money you donate to charity and people in need, the richer you become.’

‘Very nice. Dadaji is right.’

‘But brother, how can giving away something make you gain?’

‘Lumbo, how did you feel when I gave you those sugarcanes?’

‘I felt really good.’

‘And how did that make me feel?’

‘Also good?’

‘Yes, Lumbo. I felt extremely happy because it brought that huge smile on your face. You see, brother, sharing money is like eating – what do you like the most, Lumbo?’

‘Honey!’ l

‘ – Okay, honey. Sharing money is like eating honey. The more you give, the more you feel happy. Not just honey, anything for that matter.’

‘Even honey?’ asked Lumbo and smiled.

One day, when I grow up…like Balaram, I will walk in the royal Mysuru Dasara and share all the money I earn. But, who do I share it with? he thought, just as another ball of water hit in and brought him back to being a 5 year old again.

Living in the FEAR of NASH

Is the world growing more and more inward and less and less competitive?
They say tough times bring out the best in people. It opens new vistas, makes people stronger, make people collaborate and work together – as a and for the community, but has it though? Really?
In the last 4 months, the world has seen the toughest of times, which we are all well aware of. But, what have we done in this time?
1. Attended numerous webinars
2. Probably taken some courses (or enrolled at least)
3. Talked about the New Normal many times
4. Used #workfromhome (I see there are around 4.3 million posts with this hashtags as of this moment)
5. Subscribed to…pretty much every mode of entertainment available online
And more of the like.
But, have we ever tried to collaborate…on anything? Or cocreate?
This leads to my point on the world growing less cooperative and more competitive. Being in the fields of Handicrafts / Gifting and Digital Marketing, I haven’t struck or have found opportunities to collaborate for the better, and I admit to being guilty of the premise on which I am writing. And I am sure each one of you reading this article share the same answer when you ask yourself: “Have I done the best I can to collaborate with peers in my industry to come up with a solution together in view of solving the most critical of issues confronting us all today?”
I am sure that even if you did want to collaborate, you’d be hesitant to take the first step, just because of the fear of what I call “The Fear of Nash”.
In game theory, the Nash equilibrium, named after the mathematician John Nash is a proposed solution of a non-cooperative game involving two or more players in which each player is assumed to know the equilibrium strategies of the other players, and no player has anything to gain by changing only their own strategy. In simple terms, if I assume that it is in the best interest of my competitor to not contribute in a collaborative venture, rather he/she is simply there to just assess my competency to better exploit it and win over prospective customers, then in all likelihood he/she is bound to assume the same about me, in which case, both of us, even though we might decide to do something “Collaboratively”, will just venture so in theory, but not share our best idea or be complacent. Hence, this Fear of Nash, which runs through the lengths and breadths of all industries, has turned the world inward and less and less collaborative.
This lack of collaboration has turned the world over to monopolists, to sloganeers and opinionators whose ideas sound real good in theory, but mean and implement nothing concrete, and to conservative-small-minded-individuals who work in silos not knowing if they are reinventing the wheel or worse, reverse-inventing (will explain this term in my next article).
So, given the premise of finding it hard to collaborate, we certainly aren’t making the best of the opportunity, and it surely is proving Winston Churchill’s “Never Let a Good Crisis Go To Waste” wrong.
However, concluding with another one of his quotes, “Sometimes doing your best is not good enough. Sometimes you must do what is required.”
Are we though? And will we? Something to think about…
Please feel free to share your thoughts.

Jai Hind

Hearts beat as loud as thunder,

How to avenge? We can’t but wonder.

We are helpless.

We are clueless.

Yet hope, we haven’t lost,

We will succeed, no matter the cost.

To release us of our pain,

To let our martyrs not go in vain.

Together we, the people, must rise,

Answer we must, all the cries.

‘Tis time for us to have them dismantled,

’Tis time for us to pick up the mantle.

Our fists now grow tighter,

Nothing now will really matter.

Need to unite like we have never before,

Need to unleash the most powerful weapon in store.

Our faith, our love, our unity, our integrity, our oneness, our resolve,

In front of it all, there is no problem we can’t solve.

The evil thrives in isolation,

The evil thrives on silence.

But they shatter in the face of a people,

They shatter in the face of a voice.

Soon the martyrs will be back,

As sons, as daughters, as plants, as flowers, as crops, as sunshine.

And they will know that the barking dogs died,

But together, the Indian pack survived.

They will know that it wasn’t explosives that avenged their fathers,

They will know that their fathers just weren’t theirs, but of our nation entire.

They will know that though lives were lost, of their fathers,

Their spirits lived on, in the hearts of the people entire.

“Jai Hind” they will scream then,

As tears will roll down their cheek.

“Jai Hind” they will scream then,

When people take India to her peak.

Book Review – Voices from the Grassroots

Edward Bulwer-Lytton, a prominent writer and politician from Great Britain once said, “Pen is mightier than the sword”, the Indian government appears to resonate with the idea and believe that “policies” are mightier than “execution”. Dr. R. Balasubramaniam (Balu), through his powerful narratives, gives an insight into how “what people want for themselves” is more important that “what some people think other people want”, and how sometimes (if not many), when the two “wants” sync, the delivery won’t happen as one would hope.

Through characters like Madi, Appiraja, Muddiah, Masthi, Mara and various others, Dr. Balu narrates incidents from his three decades of work with SVYM and GRAAM. The narratives are easily relatable and they paint lasting impressions on the mind of the reader. The author talks about concepts like how one constantly seeks affirmation from others, how Self Help Groups must be encouraged and built by not taking away their dignity and self-esteem, about how inequality in earnings is a growing cause of concern, the importance of contextually relevant and culturally appropriate development, the ground realities of sustainable development, the need for constant growth of human capabilities, the relationship of energy and its impact on development, and the dream of a resurgent India. The concepts and terms which are fashionable these days and are used in various forums worldwide are given a grassroots perspective and are brought as close as possible to reality from mere talk.

Dr. Balu finally blends the ideas of social, human and economic capital, and talks about a utopian world that once existed in India, which can happen again, A world “Where no one person would end up being indispensable to the overall social and economic fabric of the community, where power and information would be symmetrically shared, and all contributed to peace and harmony within the community.”

I would strongly recommend the “Voices from the Grassroots” to everyone from every sphere of the society. It is a short read, but one that’ll take you a long way.

Pick and Speak – 4: Bitcoin

While discussing on the whole Free Software, Open Software and IBM’s acquisition of Red Hat for $34 billion, Dr. Sudhendar Hanumantharao, a professor whose knowledge reaped from corporate experience and academia combined is a treasure beyond measure, mentioned various names and concepts during a lecture. I hadn’t heard a few of those names before, so I thought I’d look them up and share snippets of information with you all, as I do in most of my “Pick and Speak” articles, so you’d be inspired, maybe, to look up more should the interest bug bite you.

Context: Free Software and Bitcoin

Key People Mentioned: Richard Stalman, Eric S. Raymond, Satoshi Nakamoto, Herbert A. Simon, Rober Schiller

Key Concepts discussed: Free-software, Cathedral and the Bazaar style of development, Concept of Bitcoin, Greater Fool Theory, Bounded Rationality, Irrational Exuberance.


Richard Stalman

A genius activist and author, who founded the Free-Software Foundation, authored EMACS (the extensible, customizable, self-documenting, real-time display editor), launched the GNU Project (GNU’s Not Unix) and wrote the GNU General Public License, among various other towering achievements. He is the Gandalf of the Free Software world, ever-so-wise, making numerous people follow in his example and leading to the creation of a new shared world. Over time, Linus Torvalds freed the Linux Kernal and it pieced perfectly with GNU, and helped change the world for the better by creating a free operating system that could run on any computer. A lot more on how Linux made an entirely new world possible is beautifully outlined in an essay by Eric S. Raymond in the Cathedral and the Bazaar (about which I have talked in the next section).

Richard also came up with the popular statement: “Libre not Gratis”, which means free software isn’t about it being “Free (Gratis)” in terms of “Price”, but about the “Freedom (Libra)” to “Use”. He describes, in one of his TEDx talks, the 4 types of Freedom.

  1. Freedom 0 – Freedom to run the program as the user wishes for any purpose
  2. Freedom 1 – Freedom to study the source code of the program and change it, so that the computer does what action the user wants it to perform
  3. Freedom 2 – Freedom to redistribute
  4. Freedom 3 – Freedom to redistribute the changes made on the source code

Eric S. Raymond’s “The Cathedral and the Bazaar”

Eric S. Raymond, in his seminal essay says, “While I don’t claim to be a great programmer, I try to imitate one. An important trait of the great ones is constructive laziness. They know that you get an “A” not for effort, but for results, and that it’s almost always easier to start from a good partial solution than from nothing at all”. Or less formally, “Given enough eyeballs, all bugs are shallow.

Eric dubs this as “Linus’s Law”. His essay talks about “Fetch Mail” and how he worked in the example of Linus Torvalds and ended up building a great software. The two styles of development talked about in the essay are as below.

  1. The conventional, closed, proprietary kind, which is compared to that of a cathedral – meticulously picked team with hierarchical structures, tight specification of objectives, systems and set processes, long interval between launches owing mainly to testing and making sure the best possible software is launched.
  2. The open, peer-peer, decentralised, market like style – The bazaar, where there are short release intervals and constant feedback who are mostly outside the project, intense peer review and so on, which enables more and more developers to participate openly and build great softwares, together

Click here to read the full essay

The Bitcoin

Bitcoins, the ground-breaking currency system created by Satoshi Nakamoto, are like the castles with gold in the Hobbit, only no one dared understand it fully. So I thought, why not I give it a go too, so here goes.

In agreement with the idea of Richard Stalman, the Bitcoin protocol and software are openly openly and any developer around the world can review the code or make their own modified version of the Bitcoin software. Bitcoin can only work correctly with a complete consensus among all users, hence all users and developers have a strong incentive to protect this consensus.

“Value” of “bitcoins” cannot be “created” out of thin air or by the whims of governments / financial authorities, which have proved disastrous in the past and have led to hyperinflation and numerous other problems. Bitcoins, unlike the Dollar or pound, isn’t a form of fiat currency that depends only on the willingness of people to use it and put their trust in it, it has an intrinsic value.

Joby Weeks, in a documentary, says that in creating gold, work is involved in mining refining, getting it in the crucibles, polishing and so on, which generates a scarcity value and gives it an intrinsic value. Similarly in Bitcoin, work is involved in hashing, solving math problems, electricity and so on. In addition, the former Vice President of J. P. Morgan, Tone Vays, says that Bitcoin has multiple levels of Intrinsic value – like being unconfiscateable, free in the sense that no one can stop anyone from sending it to anyone, and it depending on the productive capacity of the brightest developers who choose to work on an open source protocol. The decentralised structure coupled with the advantages of Blockchain, makes it impossible for any transaction to fail, get hacked into or shut down. The peer-peer network without any third party governing it makes it more reliable and put the control with the user.

Thus, we can draw parallels with the idea of Eric’s Bazaar, where, freely and without any restrictions, a group of peers work on crafting something great for all. As of now, the only regulators for Bitcoin are Mathematics and Cryptography, and the boom of Bitcoin can be attributed to the level of trust made possible by Blockchain. Divisible into a hundred millionth (called a Satoshi), the bitcoin blockchain enables distributed consensus and builds trust in the system so that any transaction of any type can happen without a central authority regulating and monitoring it, making the it universal and scalable.

Also refer: An Open Source History: from Linux to Bitcoin BlockchainFirst look at the Bitcoin Source CodeBitcoin FAQ

However still, many such “coins” are coming into circulation, each one delving more into technicalities that cross between the finance sector and technology, both of which are tricky and hard to assimilate at once, making it a speculative asset class, leading thus to the next topic of interest.

Herbert A. Simon

A Nobel Prize and Turing Prize Awardee, known best for his work on “Bounded Rationality” (I have written briefly about this in Pick-and-Speak-1, Click here to go through it in case you haven’t yet or want to jog your memory).

In short, even consciously and with all information available, we might not make the best decision. It might be because of shortage of time, which leads us to safely say that too much information will cripple the decision making ability. On the other hand, less information too is bad for making decisions. So, how much if just about enough? I think only those who can decisively tell the ending of Inception can get an answer to that (I’m hoping none).

At this stage, with regards to our topic of discussion anyway, some of us have too less information and some have too much, the former either has skeptics or over-enthusiasts, and the latter has dreamers or again, over-enthusiasts, and then there are those who exploit the best (or worst) of both and profit from the Greater Fool, which leads us to the next concept.

Greater Fool Theory

The greater fool theory states that it is possible to make money by buying securities, whether or not they are overvalued, by selling them for a profit to a Greater Fool, a Fool who is willing to pay a higher price, at a later date. Many practise this and in has past, it has manifested in dire consequences such as the 2008 Financial Crisis.

Similarly, Bitcoin and the whole cryptocurrency, which even though is backed by computing and developing making it possess an intrinsic value, people still have to believe in it, making it both (in my opinion) an intrinsic and fiat currency. With no-one to regulate and the lack of accurate knowledge to many, the number of options and investments in variants of cryptocurrency might increase, and this can go terribly wrong, and if Murphy’s Law has to be believed, it will go terribly wrong.

Robert Schiller – Irrational Exuberance

Irrational exuberance refers to an investor’s enthusiasm that drives asset prices up to levels that aren’t supported by fundamentals. Irrational exuberance is believed to be a problem because it gives rise to a bubble in asset prices, and when the bubble bursts, investors engage in panic selling. The panic can also then spread to other asset classes, and can even cause a recession.

Hence, Cryptobubble, a “speculative” asset-class, can cause a recession, and again, Murphy says, it will cause a recession.


However, with the world moving more towards digital payments and slowing weaning from cash usage, with apps like Tala, m-pesa, Paytm, Google Pay and so on taking massive people in developing countries online, the next step might not be as difficult as the first step.

I do not know why, but I am reminded of three lines from George Orwell’s seminal novel – 1984, which goes.

War is peace.

Freedom is slavery.

Ignorance is strength.

Pick and Speak – 3. (Happy New year by the way)

This article started with a random stream of thoughts which finally made some sense. This article is divided into 3 parts: Technology. Economics. Motivation. Each of these talks about a few topics of interest and seeks to add some words and ideas into your jargon so you can have a though-provoking “Day 1” of this year.


Snapshot of what this section has to say about the…

  • Increasing investments and belief in the potential of integrated technologies such as the Internet of Things. (This article highlights SoftBank’s Acquisition of ARM)
  • Potential problems with authentication / encryption of data from multiple IoT devices and the adoption of protocols to help minimise the risk (This article highlights Single Sign On and Kerberos)
  • Promise of unprecedented security through concepts of Quantum Cryptography and the inferences from the No-Cloning Theorem

1. SoftBank’s Acquisition of ARM

The Advanced RISC Machine / Acorn RISC ARM is a world-renowned chip architecture development company whose architecture helps in rendering processors more cost-effective, reducing power consumption and ensuring effective heat dissipation, making it most suitable for smartphones, tablets, laptops and various such devices. With over 100 billion ARM processors produced as of 2017, ARM is the most widely used instruction set architecture and the instruction set architecture produced in the largest quantity.

ARM was acquired by SoftBank in 2016 for $32 Billion, and the “Why” behind this is truly interesting and is rooted on the idea that IoT will spread / explode as much as smartphones and tablets, and in addition to being the best “architecture designer” currently, ARM has the potential to disrupt the whole IoT space, making SoftBank invest heavily in ARM. Read the article below for more.


2. Single Sign On and Kerberos

SSO is a session and user authentication service that permits a user to use one set of login credentials (e.g., name and password) to access multiple applications. The service authenticates the end user for all the applications the user has been given rights to and eliminates further prompts when the user switches applications during the same session. On the back end, SSO is helpful for logging user activities as well as monitoring user accounts.

Of course the security issues of the entire array of data being compromised if the SSO credentials are compromised exists, however this problem can be avoided by proper coupling with identity governance, authentication (shared secret) and protocols such as Kerberos, which is used to authenticate service requests between trusted hosts across an untrusted network.

The video below talks about how Kerberos works, do give it a watch to appreciate the “simplicity in complexity”

3. Quantum Cryptography and No-Cloning Theorem

Cryptography is a truly interesting field and has been, throughout history, used in sending the simplest of messages between siblings, classmates, best of friends to even secrets involving national security. Cryptography essentially involves encrypting a secret message (making it really secret and available for access to one the intended parties) and decrypting it. However, with the advancement in technology and the computational power of computers, figuring out / intercepting a message and trying numerous combinations to crack the code takes but a few hours at max, (or seconds, according to a few TV shows, if you were so inclined to them), giving rise to the validity and necessity of Quantum Cryptography, One-way Functions and so on. Click here to have a look into what No-Cloning Theorem States and reinforces the power of Quantum Cryptography.

What is Quantum Cryptography?

Will Quantum Computers break Encryption?


As we advance on the technology front exponentially, with investments reaching the skies, there are millions who are increasingly unemployable. Though technology breaks barriers and build bridges, technology hasn’t been yet seen as a “creator of jobs” or taking link from my previous article – “a regulator”, or any construct that looks at an “impact” angle (on a large scale). I was looking into the relationship between unemployment and the economic growth of a nation, and I came across Okun’s law, Misry Index and so on. Here is something to get you start, and hopefully trigger you to find out more.

Okun’s Law and Misery Index

Okun’s law pertains to the relationship between the U.S. economy’s unemployment rate and its GNP / GDP. It states that when unemployment falls by 1%, GNP rises by 3%. However, the law only holds true for the U.S. economy and only applies when the unemployment rate is between 3% and 7.5%.

Misery Index helps determine how the average citizen is doing economically and it is calculated by adding the seasonally adjusted unemployment rate and inflation rate. Various economists like Robert Barro and Steve Hanke have added elements of interest rate, percentage GDP surplus / shortfall between actual and trend rate and so on to help better integrate elements of employment, inflation, GDP among others and aid concerned stakeholders in making macroeconomic decisions.

If you are interested to know more, click here.

However, it is my personal view that the relationship between unemployment rates and GDP wouldn’t be so clearly relatable with technology replacing / displacing jobs, world growing more connected and skills required to be employable growing ever so difficult. With increasing threat of being people unemployable as opposed to unemployment, how then will governments, policy makes, corporation and other entities ensure that unemployment rate is kept in check? That’s a question you can ponder on and I can probably write about another day.


Sometimes, what sounds good might be too good to be true, and what sounds too good to be true becomes the truth. All my articles have an inherent theme – “Embracing technology growth on one hand, while trying to emphasise that it isn’t sufficient on the Impact Front”. Here are 2 examples to substantiate it.

Concord Flight

From 1976 to 2003, we had a commercial supersonic passenger plane, which literally broke the barriers of technology and engineering, and soared higher than any other, only to soon face the forces that brought it down to the bottom.

Arunamina Sinha

In 2001, in India, a group of chainsnatchers snatched a woman’s chain and threw her out of a moving train, and no one on the train did anything to stop that from happening. She hit another passing train, fell on the tracks. The train ran over her legs, having one of them totally severed and the other severely broken.

However, in less than 2 years after, out of her sheer confidence, will power and inner drive, she reached the summit of Mount Everest at 8848ft, and proved that even when all odds are against you and the possibilities of success look bleak, you can reach the top.


5E Plan for Social Media

For a startup, I was working on developing a plan on what content to post in a week so that it doesn’t amount to “spam”. I call it the “5E Plan”. Do share your comments / suggestions.

Any company seeking to communicate and connect effectively with its clients must follow this recipe:

1. Engage – something that’ll keep the readers occupied with the content of post and keep them hooked beyond the “scroll time”.

2. Enrich – provide information that the intended audience might not know of / would help them understand about things that you care about. Remember, social media updates needn’t (shouldn’t) be just about one’s own work / business.

3. Entertain – viewer engagement can happen through entertainment too, but the idea of having this as a separate entity of interest is to emphasise the point that one post, at the least, must have an entertainment value. It may be fun polls, or questions of sorts or anything you might think of creatively, but it must be something that doesn’t feel like a survey or taking up the viewers time profusely.

Educate – posts talking about what goes into making the product / service, what differentiates it and so on.

Empower – posts talking mainly about company culture, inspiring growth stories, CSR and so on.

Do let me know what you think.

Pick and Speak – 1

I love learning new concepts and ideas, and I manage to capture a few of them each day. These concepts help us put a title to thoughts we already have or learn something that we might be able to use in our day-to-day activities. So, whatever I learn each alternate day, I will write a brief about it and post links which you can see if you find it interesting.

Dan Pink’s Talk

In the Puzzle or Motivation, Dan Pink talks about how incentivising creative work can be counterproductive and how companies need to evolve their management practises to leverage more creative work from employees / partners. Checkout the talk on the link below


Filene’s Basement

The place that revolutionised supply chain practises and created an innovative concept for selling products at heavily discounted prices, prices that even makes people plan their wedding around the time of Finene’s landmark wedding gown sales!


Survivorship Bias

A concept through which we always talk about the talked when we should actually be talking on the unspoken. The video talks about how airplanes were remodelled by the Allied Powers during WWII and extends it how we always look at the winners and make our decisions, giving way to survivorship bias


Bounded Rationality Concept

According to this concept, the decisions we make are limited by various factors, including time and emotions, and so we don’t always make the best possible decision, rather we consciously make decisions that might not be the best for us, though there is a possibility of us having access to the whole information. Can this be also why we choose certain politicians with even criminal background / narrow mindsets to be elected as our leaders?

Cannibalisation of Humankind

As the pilot announced the final descent, the credits started to roll on “The Murder on the Orient Express”, and so, the thoughts of Hercule Poirot still on my mind, I switched to the live feed from a camera placed on the plane’s wing, which showed that it was snowing outside. I finally understood why people outside of India obsess about the weather so much, because it is way too unpredictable by humans, warranting and even justifying the use of the first supercomputer for weather prediction. I was in a talk recently where the speaker told us the best way to break the ice was to start talking about the weather. That finally made sense and it happened involuntarily. I walked out of the warm airport and felt as if I had crossed the Wall (Game of Thrones).

I dragged my suitcase, but I could hardly feel my hands. I longed to see a store that sold gloves, and almost a walk of 1km, during which time I switched the hand dragging the luggage from left to right and gave each some pocket time for warmth. Finally I saw a store selling gloves and coats, and without resorting to our inherent feature of bargaining, bought it and breathed a sigh of eternal relief. I then went to the hotel, where I was told that I had to wait for about 3 hours before I was checked it and I waited, updating my Instagram and Facebook and so on.

At 2:45 I met a troop of people at the lobby and we got to talking, to start with about the weather. All of us – 2 from India, 1 from Pakistan, 1 from South Africa, 1 from Ghana and 1 from Zimbabwe, have all been used to temperatures of 30, and probably the lowest we’ve experienced is 15, so yeah, that broke the ice (as righty suggested by the speaker) and we decided to meet at the lobby in about an hour so we could go out and get some coffee.

We then added our numbers on Whatsapp, made a group and coordinated our met at 5:00 PM, and precisely we did. 4 of us walked through the Icy cold city, where we formally introduced ourselves. We first went to a Market, where we got our hands on a few hot potatoes and slowly started talking about the focus of the Drucker Challenge – “How to stay Human in Robot Society”. Talking and debating on each others’ essays, we reached a nice little cafe that screamed “cozy”, so we went in and ordered many types of Lattes. Once we got settled and continued talking, the discussion took an unexpected turn. From technology, the discussion went to society, and then to religion, cast, sect, then to politics, then to gender parity, then to how across the world there exists a class system and the massive increase in difference between them. It was a wonderful discussion that took us to the bedrocks of the Society – Balance is everything, for every yay, there is a nay, for every intelligent initiative, there is a counter-intelligent insurgent, for every ounce of growth in the society, there is a fall somewhere. However, the cause-and-effect isn’t immediate. For every imbalance, it may take days, months and even years for the balance to be restored, during which time the imbalance might totally topple the entire construct. Take for example allowing Walmart in to India. Though it is a sign of progress, growth in Indian FDI policy or globalisation or whatever, Walmart in India would mean the end of a million small industries, grocery stores and various people, who would all be dumped out of jobs. So, what’s keeping that from happening – Regulations. One can see regulations as being counterproductive, however, we can either see that roses have thorns of thorns have roses. Perspective and the idea of “greater good” matters, so, the point now then, is that there needs to be greater efforts to bring in a third part that would ensure that balance is restored, which is the inevitable law of nature. Regulation combined with Accountability then is of core importance.

Who should be accountable? As he broached this topic, we looked at the time, and it was time to meet the other Druckerians at the Hotel, so we walked back, our various ideas bubbling. At the hotel, we met 4 more people amazing people, and 8 of us together walked in search of a Viennese restaurant. A half of walk later, we finally settled into a nice fancy place called “Cafe Museum”, where we ordered a couple of things (none of which were to our satisfaction by the way), and started talking. The others too contributed their views on gender, class, caste, religion, politics and it was really enlightening. It seems that in South Africa, women are more educated than men now, thanks to the efforts of the government they said, and there are men who pay the women’s father for marriage, as a sign of saying thank you for raising her so well. The balance shifting again might lead to Men-centric acts or initiatives to restore balance, but the idea again is to show that change is possible. Now, contrast that with India. We then talked about how In Greece the economy is terrible and there exists a large disease of corruption, and exchanged ideas on the Demonetisation in India. We talked briefly about linguistics, about AI and talked about how in Zimbabwe, everything is going cashless and how it is great for the country.

We talked and talked until we reached the Hotel, where we retired for the night, thinking at how wonderfully aware people are of their country, society and more. And how this generation finally will bring change much needed to tackle problems that are much greater than yesterday.

So, to end this entry, who should be accountable, according to you, to ensure that there exists the needed balance, that there is no abuse of power and all the social elements – gender, caste, religion, class and politics are kept in check so that nothing can grow beyond control, leading to cannibalisation of humankind.

Looking forward to more discussions and talks with the Druckerians today: